Martina Radulovic

Privacy Policy

Last updated: 21 May 2026

This Privacy Policy explains how Martina Radulovic (“I”, “me”, “my”) collects, uses, stores, and protects personal information when you visit martinaradulovic.com (the “Site”) or purchase artwork or prints from me. I take your privacy seriously and handle your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who is the data controller?

The data controller for this Site is:

Martina Radulovic Email: info@martinaradulovic.com

If you have any questions about this policy or how your personal data is handled, please get in touch using the details above.

2. What personal data do I collect

Depending on how you use the Site, I may collect the following categories of personal data:

When you browse the Site

  • IP address, browser type, device information, and pages visited
  • Cookie and analytics data (see Section 8 below)

When you contact me or enquire about a commission

  • Name and email address
  • Any information you include in your message

When you purchase artwork or a print

  • Full name
  • Billing and shipping address
  • Email address and telephone number
  • Order details
  • Payment information (processed securely by my payment provider — I do not store full card details)

When you subscribe to updates (if applicable)

  • Name and email address

I do not knowingly collect personal data from children under 16. If you believe a child has provided personal data to me, please contact me, and I will delete it.

3. How I use your personal data and the lawful basis

I only process your personal data where I have a lawful basis to do so under UK GDPR:

  • To fulfil your order (Article 6(1)(b) — performance of a contract): processing payments, arranging shipping, sending order confirmations, and handling returns or queries about your order.
  • To respond to enquiries (Article 6(1)(f) — legitimate interests): replying to messages you send me, including commission enquiries.
  • To send marketing emails (Article 6(1)(a) — consent): only if you have opted in. You can unsubscribe at any time using the link in any marketing email.
  • To comply with legal obligations (Article 6(1)(c)): retaining sales records for HMRC and other statutory requirements.
  • To improve the Site (Article 6(1)(f) — legitimate interests): basic analytics to understand how visitors use the Site.

4. Who I share your personal data with

I do not sell your personal data. I share it only with trusted third parties who help me run the Site and fulfil orders:

  • Payment processors (e.g. Stripe, PayPal) — to take payment securely
  • Shipping and fulfilment providers (e.g. Royal Mail, courier services) — to deliver your order
  • Website hosting and platform providers (e.g. WordPress / WooCommerce hosting) — to operate the Site
  • Email and newsletter providers (e.g. Mailchimp) — only if you have subscribed
  • Analytics providers (e.g. Google Analytics, where used) — for anonymised site usage data
  • Professional advisers (e.g., an accountant) — for tax and bookkeeping
  • Law enforcement or regulators — where required by law

Each of these providers is contractually required to keep your data secure and only process it on my instructions.

5. International transfers

Some of my service providers (for example, payment or analytics providers) may be based outside the UK. Where this is the case, I rely on safeguards approved under UK GDPR, such as Standard Contractual Clauses or UK adequacy decisions, to make sure your data remains protected.

6. How long do I keep your data

I keep personal data only for as long as necessary:

  • Order and transaction records: 6 years, to comply with HMRC requirements
  • Enquiries and commission correspondence: up to 3 years after our last contact
  • Marketing subscribers: until you unsubscribe
  • Analytics data: typically up to 14 months in anonymised form

7. Your rights under UK GDPR

You have the following rights in relation to your personal data:

  • Right of access — to request a copy of the data I hold about you
  • Right to rectification — to ask me to correct inaccurate or incomplete data
  • Right to erasure (“right to be forgotten”) — to ask me to delete your data where there is no compelling reason for me to keep it
  • Right to restrict processing — to ask me to limit how I use your data
  • Right to data portability — to receive your data in a structured, machine-readable format
  • Right to object — to object to processing based on legitimate interests, including direct marketing
  • Right to withdraw consent — where I rely on consent, you can withdraw it at any time

To exercise any of these rights, please email me at info@martinaradulovic.com. I will respond within one month.

If you are unhappy with how I have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

  • Website: ico.org.uk
  • Helpline: 0303 123 1113

I would, however, appreciate the chance to address your concerns directly first.

8. Cookies

The Site uses cookies and similar technologies. Cookies are small text files stored on your device that help the Site function and let me understand how it is used.

I use the following types of cookies:

  • Strictly necessary cookies — required for the Site and shop to function (e.g. shopping cart, checkout)
  • Analytics cookies — to measure how visitors use the Site (only set with your consent)
  • Marketing cookies — only set if you opt in

When you first visit the Site, you will see a cookie banner letting you accept, reject, or customise non-essential cookies. You can change your preferences at any time through the cookie settings link in the footer, or by clearing cookies in your browser.

9. Security

I take reasonable technical and organisational measures to protect your personal data, including secure hosting, encrypted payments, and limited access. However, no method of transmission over the internet is 100% secure, and I cannot guarantee absolute security.

10. Links to other websites

The Site may contain links to third-party websites (for example, social media or galleries representing my work). I am not responsible for the privacy practices of those sites — please review their own privacy policies before sharing personal data.

11. Changes to this policy

I may update this Privacy Policy from time to time. The “Last updated” date at the top of the page shows when it was last revised. Significant changes will be communicated through a notice on the Site.

12. Contact

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:

Martina Radulovic Email: info@martinaradulovic.com

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